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Avolta Secures 10-Year Orlando Concessions Deal to Launch "The Enchanted Grove" Food Hall

Avolta's subsidiaries HMSHost and Hudson have won a decade-long contract covering over 19,500 square feet of dining and retail spaces at Orlando International Airport.

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Photo by Jonathan Marchant on Unsplash

Global travel retailer Avolta has won a 10-year contract to overhaul more than 19,500 square feet of concession space at Orlando International Airport (MCO). Operating through its HMSHost and Hudson subsidiaries, the company will introduce a major new food hall and five regionally themed retail stores inside the airport's North Terminal Complex.

The concessions package is a central component of the Greater Orlando Aviation Authority's (GOAA) Concession Master Plan, a multi-year program to reshape passenger dining and retail options across Terminals A and B. The airport handles nearly 58 million travelers annually, making it the busiest airport in Florida.

On the food and beverage side, HMSHost will build and operate "The Enchanted Grove", a nearly 9,750-square-foot food hall designed with natural materials, greenery, and warm tones meant to evoke Florida's natural landscape. The space will feature national fast-casual heavyweights, including Shake Shack, Chick-fil-A, Panda Express, and Florida-native healthy eating brand Bahia Bowls. HMSHost is operating the concept in partnership with local minority-owned businesses, including The W Group Consulting Firm, I Believe Corp, and Pita Hut Enterprises.

Avolta President and CEO for North America Steve Johnson praised the airport authority's long-term planning. Johnson said, "We applaud the Greater Orlando Aviation Authority's bold, forward-thinking vision for Orlando International Airport, which places customer experience, innovation, and community at the heart of the travel journey."

Parallel to the food hall, Hudson will launch five retail stores across more than 9,800 square feet of the North Terminal. These stores will lean heavily into local branding and products. The concepts include "Dear Orlando", a travel essential and gift shop featuring goods from local makers, and "Adjectives", an extension of a homegrown Orlando home decor brand. Other additions include an "Orlando" magazine-themed convenience marketplace, a park-themed boutique named "Blue Spring Collective", and the Florida-themed "Orange Blossom Market".

An aerial view of the main runway and terminal at Orlando International Airport
An aerial view of the main runway and terminal at Orlando International AirportPhoto by Jonathan Marchant on Unsplash

GOAA Chief Executive Officer Lance Lyttle highlighted the balance between local touchpoints and familiar names. Lyttle noted, "Today's travelers expect to find trusted, name-brand favorites as part of their journey, and familiar brands make the travel experience more convenient, comfortable, and enjoyable."

The construction of the new venues represents a continuation of a 35-year partnership between the airport authority and Avolta's operating units. Work on the spaces is expected to align with the phased rollouts of the Concession Master Plan.

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